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4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

In this guide, we’ve asked 4 measurement experts some of the trickiest questions we get from prospects and clients on incrementality testing, MMM and MTA.
Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

What's Inside?

In this guide, we’ve asked 4 measurement experts some of the trickiest questions we get from prospects and clients on incrementality testing, MMM and MTA.

We cover questions like:

  • What if your incrementality test results challenge your current approach?
  • Why do we recommend Media Mix Modeling as the backbone of your marketing attribution stack (despite its drawbacks)?
  • What is Multi-Touch Attribution (MTA) and how do I control for biases?

EXPERT INSIGHTS

Learn from the Experts at Crealytics

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Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.
REPORT
4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing
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