Presentations

End of Attribution – Why Incrementality Testing Offers Better Results

Speakers

Andreas Reiffen

CEO & Founder, Pentaleap 

Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.

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EXPERT INSIGHTS

Learn from the Experts at Crealytics

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Image with blue background shows title "Why movable middles can be a game changer for your business" by Johannes Tarnow, Head of Business of Crealytics

BLOG

Advanced Targeting: Why “movable middles” can be a game changer for your business

Screenshot thumbnail of a Foot Locker store, showcasing athletic footwear and apparel in a vibrant retail environment.

CASE STUDY

Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube

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Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

REPORT

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

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