Presentations

Google Smart Bidding – Even More About Data

Speakers

Andreas Reiffen

CEO & Founder, Pentaleap 

Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.

EXPERT INSIGHTS

Learn from the Experts at Crealytics

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Image with blue background shows title "Why movable middles can be a game changer for your business" by Johannes Tarnow, Head of Business of Crealytics

BLOG

Advanced Targeting: Why “movable middles” can be a game changer for your business

Screenshot thumbnail of a Foot Locker store, showcasing athletic footwear and apparel in a vibrant retail environment.

CASE STUDY

Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube

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Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

REPORT

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

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