Growth, Interrupted Podcast is a conversation series for senior leaders in DTC and paid media, exploring what drives real business impact today in the new era of AI and human judgment. Host Amy Tran is our Senior Director of Growth, bringing 9+ years of paid media expertise across North America, EMEA, and APAC.

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Two Carts, One Budget: How Consumer Spending Shapes E-commerce Growth

Imagine two shopping carts: a recurring refill your pet can’t go without, and a treat you’ve been eyeing for weeks. When money gets tight, which one gets abandoned? In this episode of Growth, Interrupted, Amy Tran talks with Mandy Herrmann of Allivet about how necessity-driven and discretionary e-commerce brands face very different customers, very different risks and very different paths to growth.

Acquisition vs. Retention: What Marketing Leaders Get Wrong About Customer Loyalty

Everyone says retention is cheaper than acquisition. Is it that simple? From subscription models to the customer journey, Mandy shares how she thinks about when to chase new customers, when to keep existing ones and how early-stage brands can balance runway pressure with long-term customer value. Her career spans performance marketing at Balsam Brands, a CMO role at Cuyana and her current work at Allivet, so the perspective comes from both ends of the spectrum.

Brand Investment, Incrementality and AI: Where Does Long-Term Growth Really Come From?

Is brand a nice-to-have when the category does the heavy lifting? How do lift tests and incrementality testing fit in? What is first-party data really worth today? Stay tuned to the end for Mandy’s take on which type of e-commerce brand has the stronger long-term growth opportunity.

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This episode is also available here on Apple Podcasts and Spotify.

About Growth, Interrupted and Crealytics

Growth, Interrupted  Podcast is brought to you by Crealytics, available on  Spotify,  Apple Podcasts, and  YouTube.

Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 100+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.